Search Engine Optimisation
What is SEO? Why do you need it? And how can OMYK Digital help you?
If you have any time at all looking at digital marketing and creating a presence for your business online, you have probably come across the terms SEO, or ‘search engine optimisation’, but what is it? And why do you need to bother?
In short, SEO is making sure that when someone types in keywords relating to your business, your page turns up as high as possible on their search results, and it is your page they choose to click on.
It is how you generate organic traffic from users who are not specifically looking for your company, but rather for the services you provide. Given that 40% of all web traffic is carried out this way, it is not something you can afford to ignore. After all, your competitors definitely aren’t.
How Will We Improve Your SEO?
Setup- Kickstart Your SEO Revolution
First up we need to set your up website for the absolute best SEO we can. This lays the foundations for your business for years to come and sets you up to dominate your competitors online:
- Initially, we will fully audit your current website. We will analyse where your SEO is already performing, where it is weaker, and opportunities for growth.
- We do keywords research and competitor analysis for your business prior to the plan
- We will then create a personalised SEO strategy for you. With your budget and your goals at the forefront of everything we do, we will ensure to get the absolute most out of what you put in.
- Finally, we put it all into practice. We set up your website with professional search optimisation, semantic HTML coding, and correct meta tag implementation, across all of your pages.
Ongoing Campaign Maintenence- Keep Your SEO Ahead of the Competition
Next, we have maintenance; making sure you keep on top of your SEO and you stay ahead of the pack. This is an ongoing process that needs to be continually worked on to adapt to a constantly changing environment:
- We will monitor your keyword performance on Google and other search engines to adapt our approach with changing market behaviour to keep our focus relevant and continue to drive results.
- Search engines value websites that other reputable websites take seriously, and so we will continually build your authority through link building to grow your online footprint.
- With regular reports on your performance, traffic statistics, and demographics, we will enable you to improve your product targetting, focus your marketing, and grow your business.
FAQs
In a word, yes. Even though it is not technically a requirement for any business to invest in their SEO, not doing will leave you at a serious disadvantage with your competition. They are doing it to try and get above you on those all-important search engine results pages, so why shouldn’t you?
As wonderful as it would be to just wave a magic wand, or carry out ‘These Five Easy Steps’ to hit page one on Google, unfortunately, it doesn’t work that way. There is no guaranteed method of hitting page one on Google or any search engine overnight. It takes time, patience, and continued investment in sound, SEO marketing to rise through the ranks of search engine results and overtake your competition.
The simple truth is it all depends! How competitive your industry is, what time frame you are working over, and what sort of results you want to get are all crucial in dictating how much your SEO revolution will cost. All we can promise here at OMYK Digital is that we will charge you fairly, and you will only pay for what you get.
SEO is not an overnight solution. Unlike paid ads, organic traffic takes time to build. As always it is industry and investment dependent but in all likelihood, you are looking at multiple months or maybe even a year to see dramatic improvements in search engine rankings. Unlike paid ads though, SEO will stick. If you gain a reputation as being authorities in your industry, the longterm payoffs will be huge.
According to the research, SEO heavily impacts on customer buying cycle. SEO is not only about search engines but good SEO practices enhance the user experience and website usability. Implementing high quality SEO on a brand’s website and digital assets are always going to be beneficial to that brand and its marketing efforts.
There is no such thing as ‘too much SEO’ because it is just optimising the way that Google and other search engines rank websites to get your own site to the top. What you can do though, and what many people do, is have bad SEO. Trying to put in a million things that they think search engines want when actually the way they do it doesn’t help at all. Links to dodgy sites, paying for links from dodgy sites, or putting in so many keywords that the article doesn’t make sense… while these may seem like shortcuts, none of them work long term, and none of them will provide the results you need.